November 16, 2010 | By Ali Moffitt
I just read this interesting USA Today Travel article, published today. Check out these fascinating statistics:
“For some travelers, do-it-yourself booking is losing its luster. A study by Forrester Research found that in the first three months of this year, 28% of leisure travelers in the U.S. who booked their trips online said they’d be interested in going to a good traditional travel agent. That’s up from 23% in 2008. Another Forrester report finds that the number of leisure travelers who enjoyed using the Web to plan and book their vacations dropped to 46% last year, down from 53% in 2007.”
“The findings reflect a growing frustration with websites that fail to simplify an increasingly complicated travel process or to meet a vacationer’s specific needs, some analysts and travelers argue.”
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